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PR. Digital. Social

PR. Digital. Social

Launching Vitasoy's new Café for Barista's at MICE

In order to raise brand awareness and position Vitasoy as a leader in the plant milk space, Grapevine worked to launch Vitasoy’s new Café for Baristas almond milk at the Melbourne International Coffee Expo.

Grapevine employed PR, event/styling and digital capabilities to ensure Vitasoy obtained optimal exposure to baristas and café managers, consumer and trade media, social media influencers and coffee-drinking consumers.

The launch focused on various touch points to drive home Vitasoy’s key messaging, mainly around exceptional quality and exclusive use of 100% whole, Australian almonds.

The comprehensive strategy included:

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