Over the course of five months, Grapevine worked to launch the Koko Black Easter Collection to the press across key print, broadcast and lifestyle publications.
We presented the new product range to food and lifestyle media, communicating the delicious taste together with the brand’s emphasis on artistic design and use of high quality ingredients.
The outreach worked to raise awareness of the Easter collection and reinforce the brand’s key values and history to the media. Overall the Koko Black Easter Collection was incredibly well received with media raving about the stunning packaging, incredible taste and high quality that worked to drive brand awareness and ultimately trial and repeat purchases among consumers.
Coverage highlights included:
In total, the campaign reached more than 25 million readers and achieved an editorial value of more than $900,000.
