Grill’d and Lola Berry at St. Jerome’s – The Hotel

Case Studies, Public Relations

As part of the launch of the Low Carb Super Bun Grapevine helped Grill’d to execute an exclusive event with nutritionist Lola Berry on the rooftop of St. Jerome’s – The Hotel.

A rustic foyer display, weeping greenery, live acoustic music and an artistic spread of raw ingredients used in Grill’d’s menu items further enhanced the setting and filled the space with a sense of Grill’d’s paddock to plate values.

Top tier Melbourne food media, food and lifestyle bloggers, fitness enthusiasts, yogis and friends in the neighbourhood gathered together for an evening of cold drinks, hot food and inspiring words from Lola Berry. Guests were served veggie chips and Nourish and Flourish Burgers on the new Low Carb Super Bun, and left the evening with a generous gift bag of local ingredients used by Grill’d, such as Mount Zero Olives, Yumm Balsamic Vinegar and fresh avocados.

The evening wore to focus on health and wellness through good food which resonated with the young, influential crowd, and helped position Grill’d as an innovative leader in the food provenance space.

Share this

"Dealing with Chelsea and the team at Grapevine was always a fulfilling and pleasurable one. The key difference I found with Grapevine is that rather than signing up your business to an owner and then being handed to a junior account manager, Chelsea consistently ensured that the overall strategic direction and account management was always her individual priority. Furthermore, the team always ensured they provided a realistic view of campaign deliverables from the initial briefing, offering up innovative and creative solutions to generate coverage and ultimately ensuring that there were no surprises when the activity was in market. Chelsea is also masterful in media relations for both proactive and reactive / crisis matters – providing a cool, calm head capable of a managing major campaigns with ease. If you need a passionate, professional and pleasurable team to deal amazing results for your business, you can’t go past Chelsea and the Grapevine team."