Through a combination of social media management and advertising, Grapevine worked to promote the Lovacado avocado brand as part of a pilot program to encourage consumers to scan a QR code on the fruit’s sticker.
We worked to improve the online pathway behind the scan, and also created a recipe e-book in order to incentivise the consumer to act. The campaign was supported by a comprehensive social media advertising campaign across Australia and Asia, featuring strong creative that we developed in-house.
We continued the customer journey to educate consumers on fruit ripeness, and also took over the management of the Lovacado social media channels in order to tell the stories behind the brand in a deep and meaningful way, incorporating farm stories and humans, quality messaging around the Costa brand and engaging with the community to share popular avocado recipes.
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