We help FMCG brands secure mental availability in the minds of Australian shoppers by fostering the emotional connections that drive brand salience. First we earn the attention through highly creative, human-led campaigns that are amplified across social media, PR and digital advertising to drive awareness, mental recall and word of mouth.
We have built brands like Carman’s, Emma & Tom’s, Jalna, Pic’s and La Banderita from the ground up, driven viral campaigns for Avalanche, Abbott’s Bakery and five:am and worked with major food companies including Lion, Fonterra, George Weston Foods and Costa Group.
We apply a combination of eye-catching social media content, meaningful influencer partnerships and smart ad spends in order to make our client’s products frankly irresistible.
On the PR front, we have strong relationships with food, news and lifestyle journalists that have been fostered over two decades. We know the power of earned media to drive the type of word of mouth storytelling that makes brands famous.
Call us today on 02 9252 6284 to chat about what we can do for you.
