Amplifying FMCG brands with Exceptional Marketing

Amplifying FMCG Brands with Exceptional Marketing

Our Brand Experience

Since 2007, Grapevine has partnered with more than 50 food and beverage brands across Australia and New Zealand — from category leaders to challenger brands finding their first shelf space. Our work with Carman’s began the year we launched, and nearly two decades later that relationship — along with long-standing partnerships with Grill’d, Pic’s Really Good Peanut Butter, Emma & Tom’s, One Harvest, and Aussie Farmers Direct — reflects how we work: staying personally involved in strategy rather than handing accounts off to a junior team.

Recent campaigns have delivered real, measurable outcomes — Carman’s Fruit Straps had their best sales month ever during a back-to-school push, and Abbott’s Gluten Free range saw record-breaking impact following a targeted launch campaign. [See our case studies

Australia's Best FMCG Marketing Agency

Grapevine is Australia’s best FMCG agency specialising in social media, content creation, performance, influencer relations and PR.

FMCG Content Experts

We bring FMCG brands to life with authentic storytelling across an array of visual assets, from social media videos, reels and shorts through to recipe stills and product shots. We put this content to work across a range of platforms – from editorial campaign support through to retail media graphic design, print ads and a number of social and digital applications.

Services

Here at Grapevine we focus on everything an FMCG brand will need to grow sales, from compelling PR campaigns and engaging social media strategies through to complex retail media campaigns and consumer events.

Social Media

Content Creation

Facebook Marketing

FMCG Marketing

Product Launches

Photography & Videography

PR Services

About Grapevine

We have a knack for compelling storytelling that works to grow FMCG brands in supermarkets with a track record that extends to Abbott’s Bakery, Carman’s, Don Smallgoods and Jalna to name a few.

We are a specialist FMCG marketing agency that manages the entire ecosystem for brands across social media management, content creation, advertising, influencer engagement, retail media and PR.

We take an earned media lens to the way we connect with consumers and this deep understanding of what resonates is what underpins every strategy that we deliver. Our specialist experience across the entire social media ecosystem means we can execute fully integrated campaigns that deliver long lasting brand salience.

"We have worked closely with Chelsea since 2007, both here in Australia and overseas. I could not recommend Chelsea’s services more highly. She is very proactive and has a wonderful ability to find the right angle. She has a genuine talent for PR."

"Dealing with Chelsea and the team at Grapevine was always a fulfilling and pleasurable one. The key difference I found with Grapevine is that rather than signing up your business to an owner and then being handed to a junior account manager, Chelsea consistently ensured that the overall strategic direction and account management was always her individual priority. Furthermore, the team always ensured they provided a realistic view of campaign deliverables from the initial briefing, offering up innovative and creative solutions to generate coverage and ultimately ensuring that there were no surprises when the activity was in market. Chelsea is also masterful in media relations for both proactive and reactive / crisis matters – providing a cool, calm head capable of a managing major campaigns with ease. If you need a passionate, professional and pleasurable team to deal amazing results for your business, you can’t go past Chelsea and the Grapevine team."

"OneHarvest worked with Grapevine on a six month-long campaign for the launch of our Love Beets range of products. We were absolutely delighted with the strategy they developed for us, the results they generated and the way they worked with us to get the most out of the campaign. They present very professionally, have outstanding media relationships, particularly in the food area, and a great knowledge of how the media and media landscape works. Nothing is too much trouble and we loved the way that they were flexible when we threw curve balls into the campaign plan, while still being firm in their recommendations, so as to maximise outcomes. We would use them again without hesitation."

"Vitasoy worked with Grapevine in order to execute the Melbourne International Coffee Expo trade show. The event was a huge success and the stand looked brilliant. The event would not have been possible without Grapevine. Grapevine quickly understood the Vitasoy brand- who we stand for, our values, goals, challenges etc., and promptly turned these into tangible ideas and recommendations for the trade show. Grapevine was fast to adapt to our budget and turned around everything we required on time, in light of an accelerated timeline. They are very well-connected in the Food and Beverage industry and as a result are able to reach many key media partners. We would definitely work with them again for future events."

"We have worked with Chelsea since 2009 with a remarkable success rate. In this time she has presented Emma & Tom’s to media on many occasions. She has brought proactive ideas to us and gone on to execute them with editorial appearing where it was intended. She works to create opportunities and to nail them down. She really understands brands and how to present them."

"Grapevine had been highly recommended to Pic’s but what did it for us was their list of clients, who we felt held similar values and ambitions as companies to us, a true testament to Grapevine’s work. It has been a massive move tackling the Australian market and managing expectations of being a kiwi brand (who uses Australian peanuts) in regards to PR – It is one of our most important aspects of our marketing mix. Grapevine came on board, got what we needed, have been on point with messaging and advice, introduced us to an extensive list of media and have adapted plans as we’ve gone. They have been laying some strong groundwork for Pic’s that we hope to build on big time as we grow."

"Our communications team has been working with Grapevine since 2010, in which time Aussie Farmers Direct has developed a strong media presence across a diverse range of topics. Thanks to Chelsea’s solid relationships with key Australian news and food journalists, teamed with a unique understanding of the media, Aussie Farmers Direct has been positioned as a trusted advisor in the media and is now a go-to for commentary on issues regarding retailing, agriculture and Australian food manufacturing."