Your customers are now asking ChatGPT questions they used to Google. “Best Aussie olive oil.” “Healthiest muesli for kids.” The behaviour has shifted, and brand marketing needs to shift with it.
Here’s the catch: large language models don’t surface brands like search engines do. They pull from sources structured to be read and cited by AI, which is a different game to traditional SEO. It’s called Answer Engine Optimisation, or AEO, and most FMCG brands aren’t set up for it yet.
The brands that move early get quoted. The ones that don’t quietly disappear from these conversations.
We’ve built a new AEO offering at Grapevine that pairs our copy and brand storytelling expertise with specialist developer support, so your site is structured to be found, read and cited by the major LLMs: Chat, Claude and Gemini.
Our PR roots mean we balance consumer-friendly messaging and front-end design with a hardcore back-end framework for the data scrape. The result: your site performs without looking like a dog’s breakfast to the naked eye. There’s an art form to this.
If you’d like to see how your brand is currently showing up (or not), the first step is an AEO audit. Reply to this email if you’re interested in knowing where you stand, before your competitors do.
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