The way shoppers find products is changing fast.
Instead of scrolling through a page of search results, more and more people are simply asking ChatGPT, Gemini, Claude and Google’s AI Overviews what to buy. The answer comes back as a shortlist of a few trusted brands. If yours is not understood and recommended by these engines, you are invisible at the exact moment a shopper is making their decision.
This is the new front door to purchase, and it rewards a very particular set of strengths. AI engines favour brands that are clearly structured, frequently cited by independent sources and consistently described across the web. Visibility here is concentrated, not shared. Only a handful of brands get named in any given answer, so getting this right early is a genuine competitive advantage.
Here at Grapevine, AI visibility is not something we have bolted on.
For 20 years we have built FMCG brands through PR, earned media and content, and those are the exact signals AI engines read and trust. Guided by the Ehrenberg-Bass Institute, we make brands easy to find, easy to trust and easy to recommend, whether the recommendation comes from a shopper or a machine.
We begin with an audit, benchmarking how your brand currently shows up across the major AI engines.
We test the category, product and competitor questions your shoppers are really asking, measure how often you are named versus your competitors, and check the accuracy of what AI says about you. You walk away with a clear baseline and a prioritised roadmap for everything that follows.
From there we turn to your website, making it legible to machines and persuasive to people. Behind the scenes we structure your data so AI can read and cite you with confidence. On the surface we sharpen the messaging and category language so it mirrors the way shoppers actually ask, with clear claims and proof points AI can quote.
Next we build earned media, because AI engines trust independent sources above all else. We target the publications, review sites and comparison platforms these engines cite most often, and earn the authoritative coverage that teaches AI to recommend you.
Finally we keep you visible with owned media, producing the steady stream of LinkedIn and YouTube content that AI scans for authority and freshness, all structured so it can be indexed and resurfaced.
The brands that win in AI search will treat it as a discipline, not an accident.
If you want yours to be the brand AI recommends when a shopper asks what to buy, get in touch. The best place to start is a simple audit that shows you exactly where you stand today, and what it takes to win.
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Reach out to us today to begin your content creation journey.
