Public Relations

Carman’s: A Case Study

pr marketing product shoot for carmens

Grapevine has worked as Carman’s Public Relations agency since 2007, contributing to an incredible expansion period that has seen Carman’s grow to become Australia’s favourite muesli brand exporting to more than 30 countries around the world.

As Carman’s PR agency for the past eight years, Grapevine has secured more than 14 national TV appearances, 115 print & radio interviews for the company founder Carolyn Creswell. To do this we have focused on growing Carolyn’s profile from a relatively unknown businesswoman to a trusted advisor on Channel Ten’s Recipe to Riches.

Stop wondering who does Carman’s PR and marketing agency we have managed Carman’s new product launches nationally, told a multitude of brand value stories around Australian grown oats and stakeholder relationships, as well as profiling Carolyn as a leading entrepreneur. Our strategies span television, radio, print, digital and social media.

We have guided the business through a number of marketing and PR campaigns as well as set up social media and digital content in order to to position Carman’s as the muesli category leader across both of Australia’s leading supermarket chains – Coles and Woolworth’s.

The way we do Carman’s PR and marketing is by building the brand and reputation of an organisation that started out with modest local beginnings and then developed into a leading national household brand.

In 2008, Grapevine managed Carman’s launch into the United Kingdom and Republic of Ireland, supporting Carman’s supermarket listings in Sainsbury’s and Whole Foods (UK) and Supervalu & Centra stores (ROI). This expansion had considerable impact on Carman’s return on investment through earned media, stakeholder liaison and sampling campaigns.

We have worked closely with Grapevine for several years, both here in Australia and overseas. I could not recommend Chelsea’s services more highly. She is very proactive and has a wonderful ability to find the right angle. She has a genuine talent for PR.

– Carolyn Creswell, Carman’s founder.

Grapevine secures Carolyn Creswell interview on Network Ten’s Late News

Grapevine secures interview with Carman’s founder Carolyn Creswell on Seven Sunrise

Grapevine secures Carman’s healthy lunch box feature on Channel Nine’s A Current Affair

Grapevine secures Carman’s coverage on The Morning Show

To view more coverage that Grapevine has secured please visit our video library.