Between the incredible first party data, and closed loop attribution that shows the direct pathway to purchase, Retail Media can be gold if it’s done right, but a disastrous waste of marketing budgets if you miss the mark.
Consumer behaviour is so much more nuanced than a lot of marketers realise, and a lot of things need to go right for a consumer to purchase – intent, timing, price, messaging, product, emotions and creative all have a role to play.
When it comes to the creative, content is king and here at Grapevine we take a unique approach to the creative where we see it from the consumer’s lens. We work to entice them, solve their problems and really speak to them in ways that resonate. When you start with a selfless act, the consumer responds – and it shows in the sales.
We also take a common sense approach to Retail Media buying; from always on search defence strategies through to evergreen creative buys that make the budgets sweat.
We know where the opportunities are, and which roads not to go down.
Beyond the buying strategy, it’s the creative that will make all of the difference. The best starting point is for brands to realise it’s not about you, it’s about them, and if we start with this lens we will earn the attention within a paid platform, which is where the magic really happens.
The beauty of taking an earned, social first lens is that we can also continue the momentum built on socials so the brand’s creative is consistent all the way through the pathway to purchase.
This is where we really shine – we are the most emotionally intelligent FMCG marketing agency in the country, consumer obsessed doesn’t even begin to define us. We have a real fascination with consumer behaviour and would love to chat through retail media creative ideas for your brand – don’t hesitate to get in touch.
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Reach out to us today to begin your content creation journey.
