Influencer marketing is getting expensive and getting it right has never been more crucial to building brand salience in supermarkets.
Category managers are wanting to see solid social media plans where influencers are genuinely endorsing the brand and driving customers to store.
For an FMCG brand, working with a specialist agency that deeply understands the main grocery buyer is critical. What you need is an agency that works on high level influencer partnerships for supermarket brands every single day, so they have a specialist understanding of how to orchestrate the projects to get unbelievable results.
Here at Grapevine we take a highly strategic approach to every single partnership that we deliver.
We know which creators genuinely resonate with main grocery buyers, who consistently delivers high-performing content, and how to collaborate in a way that feels natural for both the brand and the creator. Because when the fit is right, the content is more authentic for the customer, and the performance media results are a lot stronger for the brand.
We spend hours carefully shortlisting creators based on cultural relevance, proven performance, content style and audience alignment. Our content-first approach is designed to build relevance, drive engagement and ultimately influence purchase at shelf. By leading with value, we create content that performs – delivering CPMs that have our clients asking for backend screenshots of ads manager – they’re that unbelievably low!
We manage the entire process end-to-end, including talent sourcing, negotiation, contracts, briefing and delivery, ensuring a seamless experience for our clients and the type of results that get them noticed by the executive leadership team.
Our influencer partnerships are based on trust and longevity, and our strength lies in the delicate briefing process.
We guide creators to produce content that feels native to their audience, leads with value and performs in-feed. Because the most effective influencer content doesn’t look like advertising – it earns the attention.
As a specialist FMCG agency, we understand what drives shoppers, what works on social, and how to turn influencer partnerships into tangible brand impact. Our approach is grounded in real-world results across the supermarket landscape.
The most effective influencer campaigns add value first, entertain or inspire, and integrate the product naturally. That’s how brands build lasting mental availability and meaningful connections.
If you’re looking for an influencer marketing strategy that genuinely works to connect with customers,
get in touch, we would love to hear from you.
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Reach out to us today to begin your content creation journey.
