Which marketing streams return the best ROI for FMCG brands?

Ever wondered what marketing streams return the best ROI for FMCG brands? 

Well we’ve done the leg work for you – we analysed all of our integrated campaigns over the past four years to see which streams delivered the best cost per reach, and the results will surprise you! 

8. Coming in least value was influencer events – they’re expensive to put on and it’s getting harder to get influencers to come along, our event analysis showed a $0.05 cost per reach. 

7. Retail Media – no surprises here, Retail Media averaged $0.03 cost per reach. 

6. Organic Influencer Sendouts – you would think they’re better value as microinfluencers are giving the brand a ‘free kick’ but the hours involved in coordinating the deliveries en mass as well as the rising cost of courier fees mean these types of campaigns aren’t as fruitful as they once were ($0.015)

5. Major partnerships – the types that involve big name comedians, celebrities and elite sports stars, there are benefits of brand association but when you analyse the cost per reach metric ($0.009) they are the least value-driven form of influencer partnership. 

4. Social media content + ads – always a beauty for controlled messaging and reaching the masses at $0.008 cost per reach. 

3. Partnerships with micro influencers are up there in terms of value with a cost per reach of $0.007. 

2. Surprisingly partnering with macro influencers, while they are more expensive per piece of content, when amplified with an ad spend their broad appeal leads to serious bang for buck, this was the most value-driven form of social media activity at $0.003 cost per reach.  

1. PR – With a cost per reach of $0.001 PR always has been and always will be hands down the best bang for buck, even in today’s arid environment, if you partner with an experienced agency that deeply understands what the media wants.  

Interested in understanding how we can make your budget stretch further using our specialist FMCG experience? 

Call us today on 02 92526284 or email thegrape@grapevinepr.com.au we would LOVE to chat….