Let’s just say that the consideration sales funnel just went from about 6 months to 6 seconds, where a consumer can have no awareness of a product, or their desire to buy it, through to purchase in a matter of moments after watching a very short piece of video content… And the data insights that brands will be able to get out of this instantly gratifying way of buying will be next level.
It’s only a matter of time before TikTok Shop connects with Uber Eats, MilkRun and the Online Supermarket Apps, meaning that a consumer can go from the top of the sales funnel through to having the item in their hands within about 20 minutes… THIS IS NUTS.
Compare this to the old ways of marketing where a brand would need to curate highly produced creative, book ads, reach the consumer across 7 different touch points, secure mental availability and wait until the shopper walks into a bricks and mortar store and you’re beginning to see how groundbreaking this completely frictionless path to purchase will change the landscape of how we market for good.
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