Looking to put together a rock solid FMCG marketing strategy for this coming financial year?
FMCG Marketing, FMCG Marketing Strategy
Here’s what we would do, based on our specialist understanding working with leading supermarket brands in the current retail environment.
Lead with Social Base your big idea on a culturally relevant moment and go hard. Think of your customer, not your brand, every single step of the way. Add value and EARN the eyeballs, this is how you're going to make your marketing dollars sweat.
Double down on the CPM Go through every single channel in your marketing strategy and break the results down to a single Cost Per Mile - the comparatives will be astounding.
Sharpen your retail media spend A bottom funnel always on defence strategy is critical, get behind the points and the freebies, and do it while you're on promotion. Consumers are hurting right now, they're looking for value more than ever before.
Build your A Team By engaging a specialist agency you'll benefit from learnings across all of their other FMCG client campaigns so your decisions will be grounded in real, in-market results from supermarket brands just like yours.
