Looking to put together a rock solid FMCG marketing strategy for this coming financial year?
FMCG Marketing, FMCG Marketing Strategy
Here’s what we would do, based on our specialist understanding working with leading supermarket brands in the current retail environment.
Double down on the CPM Go through every single line item in last year’s budget and compare the Cost Per Reach. Too often we see budgets being wasted on high cost activations that reach only a small handful of people, or influencer partnerships that aren’t amplified with ad spend.
Lead with socials Base your big idea on a culturally relevant moment and go hard. Think of your customer, not your brand, every single step of the way. Add value and earn the eyeballs, this is how you're going to make your marketing dollars sweat and reach the most consumers with the least dollars.
Sharpen your retail media spend A bottom funnel always on defence strategy is critical, get behind the points and the freebies, and do it while you're on promotion. Consumers are hurting right now, they're looking for value more than ever before.
Build your A Team Specialist agencies bring learnings across all of their FMCG client campaigns so your decisions will be grounded in real, in-market results from supermarket brands just like yours.
