The Grapevine Drop

Want to know the secret sauce to reducing your cost per view by 98%?

We’ve recently developed The Grapevine Drop, based on a 3 step approach, and it delivers Every. Single. Time.

1. We shoot content that adds value – solves problems, inspires and weaves the brand into our consumers lives.

2. We let the algorithm inform the ad spend – the heart eats first, whatever goes well organically gets the most budget.

3. This is overlaid with solid partnerships with a handful of talented creators, and we pretty much give them free rein – they know what the audience wants.

This has led to a 98% Cost Per View reduction for a leading muesli brand client and a 101% reduction for a leading bread brand. Did we mention that we drove monthly supermarket sales by 9.6%? Drove the highest ever brand awareness score and delivered the best-ever back to school on-promo week in the 33 year history of a brand?

Social media for FMCG brands is ALL we do at Grapevine – we’re a Pure Play agency that sharpens the axe every single day, so as a client of ours you’re benefiting from all of that shared learning.

With the FY 26 budgets now in place, it might be a good time to give us a call and chat about how we can stretch your social media ad spend by 98%.