Content Creation

End to End Content Creation

As the media landscape changes we are beginning to focus more and more on centralised content creation for our clients, which is then used to underpin new product launches across media relations, social media, website, brochures and posters for food shows, sponsorship leverage, sampling, sales support and other marketing activities. In terms of recipe creation and usage ideas, we work end-to-end to develop the recipes/usage, ensure health requirements are met, plan the shoot, test recipes, source the finest ingredients, gather various props and surfaces, select the studio, create mood boards,...

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FINALLY… Instagram launches advertising capabilities through Facebook

In 2015, Instagram trialled its in-feed advertising function in Australia with just a small group of exclusive, major brands having access to the function. Recently, the platform became available to all, meaning brands now have a new tool to increase visibility and influence.   Given that we work on Instagram every day, we’re pretty happy about this news – not only is this social platform growing immensely in popularity, it is the the go-to channel for sharing stories and images for food brands. In other words, it’s our territory.   Until this point, one of the main...

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San Churro: A Case Study

Grapevine has been at the forefront of the media landscape transformation to brand-driven content, creating digital strategies for some of Australia’s leading retailers, including San Churro. Over the past two years Grapevine has been integral in developing the strategy and copywriting for San Churro’s franchise EDM in order to keep prospective franchisees up to date with the latest company news and opportunities. We have worked in the franchising space for more than four years so we are well versed on how the industry works – and what potential franchise partners, as well as franchise...

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