Public Relations

Koko Black Easter Campaign: A Case Study

INCLUSION EGG CASHEW BRITTLE_PR

Over the course of three months, Grapevine worked to launch the Koko Black Easter Collection 2016 to the media across key print, broadcast and lifestyle publications.

Grapevine presented the new product range to food and lifestyle media, communicating not only the delicious taste but also the brand’s emphasis on artistic design and use of high quality ingredients.

The outreach worked to raise awareness of the Easter collection and reinforce the brand’s key values and history to the media. Overall the Koko Black Easter Collection 2016 was very well received, with media raving about the stunning packaging, incredible taste and high quality that worked to drive brand awareness and ultimately trial and repeat purchases among consumers.

Secured coverage from the campaign includes but is not limited to:

  • Australian Gourmet Traveller
  • Goodfood.com.au
  • Herald Sun Taste
  • The Australian
  • The Age Epicure
  • Sydney Morning Herald
  • Sunday Style
  • delicious. Magazine
  • Weekend Notes

In total, the campaign reached more than 25 million readers and achieved an editorial value of more than $900,000.