Grapevine Stories

Grapevine is launching two new divisions in 2015

Recipe Development and Photography

As we lead into the new year Grapevine is launching two new divisions within our portfolio – recipe production as well as an in-house media advisory service.

Recipe production: As we move our focus towards digital and social media streams we are finding that recipes are becoming crucial to underwrite new product launches, increase online engagement and ultimately drive product trial and purchase.

We are meeting this need by launching a new recipe division that will work to produce branded recipe content that ranges from shoe string budgets through to full scale advertising grade work with celebrity chefs, food stylists and leading food photographers.

In-house advisory: As our portfolio of clientele grows we are beginning to work with the in-house PR teams within larger food and beverage companies. Our role is to advise on the strategy of the department, bringing agency knowledge and insight to support the teams to perform their best. In 2015 we plan to further resource this department in order to meet the increased needs of our larger clients.