Content Creation

End to End Content Creation

Content Creation
As the media landscape changes we are beginning to focus more and more on centralised content creation for our clients, which is then used to underpin new product launches across media relations, social media, website, brochures and posters for food shows, sponsorship leverage, sampling, sales support and other marketing activities.

In terms of recipe creation and usage ideas, we work end-to-end to develop the recipes/usage, ensure health requirements are met, plan the shoot, test recipes, source the finest ingredients, gather various props and surfaces, select the studio, create mood boards, cook, style and shoot on the day, as well as post-production editing to suit the project needs.

In addition to high resolution stills, we also create short recipe how-to videos to support social media editorial and advertising campaigns.

This work is often further supported by copywriting to ensure consistent key messaging across all of the marketing channels relevant to the platform and audience, incorporating long form copy, short descriptions and tag lines as well as background information and certified health claims.

In addition to this work we can provide content strategy and marketing support to ensure you get the most out of the quality content to build your brand in a meaningful and effective way, often on a shoe-string budget.