Public Relations

Koko Black Easter Campaign: A Case Study

Over the course of three months, Grapevine worked to launch the Koko Black Easter Collection 2016 to the media across key print, broadcast and lifestyle publications. Grapevine presented the new product range to food and lifestyle media, communicating not only the delicious taste but also the brand’s emphasis on artistic design and use of high quality ingredients. The outreach worked to raise awareness of the Easter collection and reinforce the brand’s key values and history to the media. Overall the Koko Black Easter Collection 2016 was very well received, with media raving about...

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How do your products’ nutritional information panels (NIPs) stand up to new government guidelines?

            As part of an on ongoing battle to educate consumers about how to choose healthy foods at the supermarket, a number of state governments have released consumer reference guides identifying ‘good’ and ‘ok’ levels of total fat, saturated fat, sugar and salt. The quick cards, which are part of the Live Lighter campaign, have been distributed throughout doctors offices and health centres in order to tackle obesity at the source of diagnosis. The crux of the nutrition guide states that foods with more than 10g of fat, 15g of sugar...

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FINALLY… Instagram launches advertising capabilities through Facebook

In 2015, Instagram trialled its in-feed advertising function in Australia with just a small group of exclusive, major brands having access to the function. Recently, the platform became available to all, meaning brands now have a new tool to increase visibility and influence.   Given that we work on Instagram every day, we’re pretty happy about this news – not only is this social platform growing immensely in popularity, it is the the go-to channel for sharing stories and images for food brands. In other words, it’s our territory.   Until this point, one of the main...

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Grapevine Helps Heilala Celebrate Ten Years Since The First Vanilla Harvest

It all started when John Ross was gifted a parcel of land by the Chief of the Utungake community, in Vava’u, Kingdom Tonga to thank him for the work he had done to help rebuild after a cyclone destroyed the village. John was a keen sailor and spear fisherman who had been visiting the remote unspoilt Vavau Islands and after the devastation of cyclone Waka in 2002, John rounded up everyone he knew - from carpenters to builders, electricians and just handy friends, to come to the remote region and help the people of Tonga to rebuild their lives. In return, the village Chief gifted John...

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Grapevine is launching two new divisions in 2015

As we lead into the new year Grapevine is launching two new divisions within our portfolio - recipe production as well as an in-house media advisory service. Recipe production: As we move our focus towards digital and social media streams we are finding that recipes are becoming crucial to underwrite new product launches, increase online engagement and ultimately drive product trial and purchase. We are meeting this need by launching a new recipe division that will work to produce branded recipe content that ranges from shoe string budgets through to full scale advertising grade work...

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Jalna launches new Pure Fruit range

After more than two years of R&D Jalna has managed to create a product with a layer of real fruit underneath Jalna’s signature Sweet & Creamy Greek yoghurt recipe while still keeping with the company’s traditional pot-set method. The new 200g pots work to expand the reach of the brand beyond family households to bring a younger, more convenience and taste driven consumer to the category. So far, the new range of blueberry, raspberry, mango and passionfruit varieties has been very well received by our national media contacts as well as by shoppers in Coles, Woolworth’s and independent...

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Carbonell celebrates the beginning of the European olive harvest

As we lead into the Australian summer we are also leading into the European olive harvest, which runs from November to March each year. All over Europe orchardists and backyard farmers alike will be shaking their trees and crushing their olives to make the same traditional olive oil they have been making for centuries. Antonio Carbonell, founder of Spain’s number one selling olive oil, pressed his first ever olives almost 150 years ago in 1866, and Australian families have been cooking with Carbonell olive oil ever since the 1970’s. Each four litre tin of Carbonell olive oil is made...

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Carman’s: A Case Study

Grapevine has worked as Carman's Public Relations agency since 2007, contributing to an incredible expansion period that has seen Carman’s grow to become Australia's favourite muesli brand exporting to more than 30 countries around the world. As Carman’s PR agency for the past eight years, Grapevine has secured more than 14 national TV appearances, 115 print & radio interviews for the company founder Carolyn Creswell. To do this we have focused on growing Carolyn’s profile from a relatively unknown businesswoman to a trusted advisor on Channel Ten’s Recipe to Riches. Stop...

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Emma & Tom’s: A Case Study

Grapevine has worked with Emma & Tom’s since 2009, raising awareness of the brand, products and company story. In the first three months of working together, Grapevine secured coverage in The Weekend Australian, Herald Sun, The Age, The Weekly Times, 2GB and Jetstar magazine, and has been keeping Emma & Tom's front of mind with prominent journalists ever since. We have worked with Grapevine for more than four years with a remarkable success rate. In this time Chelsea has presented Emma & Tom's to media on many occasions. Chelsea has brought proactive ideas to us and gone on to execute...

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Aussie Farmers Direct: A Case Study

Grapevine's long-standing position as Australian online retailer Aussie Farmers Direct’s public relations agency has seen us manage the businesses external communications with the media and various stakeholders This includes media relations for company announcements and consumer news, securing franchise business profiling opportunities and leveraging industry-related issues within national news media. As Aussie Farmers Direct’s PR agency, Grapevine has regularly secured editorial opportunities on national television and radio, in newspapers and online media across a broad range of topics...

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