Influencer Engagement

FINALLY… Instagram launches advertising capabilities through Facebook

In 2015, Instagram trialled its in-feed advertising function in Australia with just a small group of exclusive, major brands having access to the function. Recently, the platform became available to all, meaning brands now have a new tool to increase visibility and influence.   Given that we work on Instagram every day, we’re pretty happy about this news – not only is this social platform growing immensely in popularity, it is the the go-to channel for sharing stories and images for food brands. In other words, it’s our territory.   Until this point, one of the main...

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Grill’d and Lola Berry at St. Jerome’s – The Hotel

This spring, Grapevine helped Grill’d Healthy Burgers execute an exclusive event with nutritionist Lola Berry on the beautiful rooftop of St. Jerome’s – The Hotel. A rustic foyer display, weeping greenery, live acoustic music and an artistic spread of raw ingredients used in Grill’d’s menu items further enhanced the setting and filled the space with a sense of Grill’d’s paddock to plate values. Top tier Melbourne food media, food and lifestyle bloggers, fitness enthusiasts, yogis and friends in the neighbourhood gathered together for an evening of cold drinks, warm food...

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Grill’d Opens at The Galeries

Grapevine recently helped Grill’d host an inclusive launch party to celebrate the opening of the new restaurant in The Galeries in Sydney. The evening consisted of a buzzing blend of more than 170 media, bloggers, social influencers, locals and brand ambassadors in the health and wellbeing space. Guests were welcomed with a glass of bubbly, and enjoyed chips share plates, sliders, burger-and-beer pairings from 4 Pines brewery, as well as inspiring words from nutritionist Lola Berry about the wholesome experience provided by Grill’d. The evening had a real atmosphere, with guests...

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OneHarvest: A Case Study

Grapevine recently worked to launch Love Beets pre-prepared beetroot for agribusiness company OneHarvest to support sales across Coles and Woolworth’s nationally. We utilised a combination of traditional consumer and retail trade media outreach, together with a food blogger review program, dietitian key influencer outreach as well as an agriculture resurrection campaign to generate a multitude of stories targeting various stakeholder groups. In order to ensure continuity of messaging throughout the in-market launch phase, we also strategically managed Love Beets social media across...

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