Grapevine Stories

Melbourne’s Top 10 Specialty Food Shops

Grapevine has been at it again trying to pin down a few of our favourite food brands. This time, we’re talking specialty food stores, which we’re lucky to have a surplus of here in Melbourne. In the end, the below ten stores prevailed – some are long-standing institutions and some are new kids on the block, but no matter how long they have been around, they’re all providing the best quality products, from sustainably-sourced meat to organic veggies.   Terra Madre Meatsmith Source Bulk Food Store Leo’s Spring Street Grocer The Essential...

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Grapevine Ranks Top 20 Emerging Food Brands

After a much-heated discussion, the Grapevine team took a vote internally to determine the very best emerging food brands. Our assessment was based on associations of trust, love, feel-good, design and health. Ultimately, we settled on the following top 20 list of kick-butt brands – be sure to keep and eye out for what these guys are up to in the coming year! Messina Mayver’s The Source Bulk Foods Allpress Espresso Meredith Dairy Chur Burger Chamellia Amazonia Inside Out Nutritious Goods The Chia Co Cobbs Popcorn Loving Earth Pressed Juices Mörk Chocolate Tamar...

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2016 Food Trend Predictions

As we ring in the New Year, it’s out with the old and in with the new. Here at Grapevine we have been busily collecting trends that we are seeing emerge in our travels to help brands to navigate the ever-changing food and beverage scene and best position their products within the world-leading Australian marketplace. While certain “trends” have situated themselves more permanently into the food scene (don’t expect to see avocado toast going anywhere), some crazes have had their fleeting moment in the limelight. Can you say American BBQ? Don’t even get us started on donuts, cronuts...

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New Digs!

Grapevine has recently expanded and moved to new offices at 12 River Street, taking up space alongside the legends at WeAreDigital. If you ever find yourself in South Yarra, do feel free to drop in and we’ll be sure to oblige with a nice cuppa and a friendly chat!

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Grapevine Predicts 2015 Food Trends

Over the past year we have seen the coconut water category explode, Joe Cross’s juicing craze is now well and truly established as a way of home life, together with nut milks and spreads, quinoa and anything with chia seeds. Kale is now passé and we believe, despite the media hype, that fermented vegetables have had their moment. Looking to the year ahead, we have identified micro-trends that will have their moment in 2015…. Health Food + Convenience: Healthy snacking on the run, drive-through and delivery will begin to form the everyday habits of modern Australians, with young single...

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Grapevine is launching two new divisions in 2015

As we lead into the new year Grapevine is launching two new divisions within our portfolio - recipe production as well as an in-house media advisory service. Recipe production: As we move our focus towards digital and social media streams we are finding that recipes are becoming crucial to underwrite new product launches, increase online engagement and ultimately drive product trial and purchase. We are meeting this need by launching a new recipe division that will work to produce branded recipe content that ranges from shoe string budgets through to full scale advertising grade work...

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Café latte crowned Melbourne’s favourite coffee

Coffee obsessed Melbournians have spoken; the café latte is the city’s favourite coffee order, a recent survey by Black Velvet Coffee Roasters shows. Victorians lead the way as the nation’s biggest coffee addicts, and in Melbourne, the humble café latte came up trumps as the most ordered coffee by 56% of all respondents, followed by flat white at 21% and cappuccino at 8%. These findings supported what Black Velvet Coffee Roasters have witnessed in their own inner city café, and led to the creation of a new seasonal blend Night Swimming, a traditional Melbourne flavour that draws...

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Our ethical charter

Our Ethical Charter We live by a number of rules that affect the decisions we make every day. We will never take on a client if we couldn’t look a journalist in the eye and truly believe in their product. We will always advise clients on what’s best for them, even if it means not spending with us. We will only present a strategy that we know will work, and we guarantee it, with a 3:1 ROI on every campaign that we deliver. We work to under-promise and over-deliver, we are honest, straight talking and we work with our clients as a team. Being Green We implement a range of small practices...

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