Blog

2016 Food Trend Predictions

As we ring in the New Year, it’s out with the old and in with the new. Here at Grapevine we have been busily collecting trends that we are seeing emerge in our travels to help brands to navigate the ever-changing food and beverage scene and best position their products within the world-leading Australian marketplace. While certain “trends” have situated themselves more permanently into the food scene (don’t expect to see avocado toast going anywhere), some crazes have had their fleeting moment in the limelight. Can you say American BBQ? Don’t even get us started on donuts, cronuts...

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Grill’d and Lola Berry at St. Jerome’s – The Hotel

This spring, Grapevine helped Grill’d Healthy Burgers execute an exclusive event with nutritionist Lola Berry on the beautiful rooftop of St. Jerome’s – The Hotel. A rustic foyer display, weeping greenery, live acoustic music and an artistic spread of raw ingredients used in Grill’d’s menu items further enhanced the setting and filled the space with a sense of Grill’d’s paddock to plate values. Top tier Melbourne food media, food and lifestyle bloggers, fitness enthusiasts, yogis and friends in the neighbourhood gathered together for an evening of cold drinks, warm food...

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European Cheeses Melbourne Media Lunch

It was a day to “brie” inspired at Grapevine’s Melbourne Media Lunch for European Cheeses, held in the legendary Spring Street Grocer cheese cave. Throughout 2015 Grapevine was commissioned to promote all things European Cheese with a number of promotional events including exhibiting at the Good Food & Wine Show, supermarket demonstrations and exclusive media lunches. The Melbourne media lunch brought together top tier media across food and lifestyle publications, as well as key influential bloggers to enjoy an afternoon of more than a dozen varietals of authentic European cheeses...

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Grill’d Opens at The Galeries

Grapevine recently helped Grill’d host an inclusive launch party to celebrate the opening of the new restaurant in The Galeries in Sydney. The evening consisted of a buzzing blend of more than 170 media, bloggers, social influencers, locals and brand ambassadors in the health and wellbeing space. Guests were welcomed with a glass of bubbly, and enjoyed chips share plates, sliders, burger-and-beer pairings from 4 Pines brewery, as well as inspiring words from nutritionist Lola Berry about the wholesome experience provided by Grill’d. The evening had a real atmosphere, with guests...

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Grapevine exhibits at the Good Food & Wine Show

Grapevine has been commissioned to promote all things European cheese and part of this campaign involved project managing a very busy stand at Sydney’s recent Good Food & Wine Show. Click here to view a video of the weekend, and do keep your eyes peeled for delicious cheese sample stations coming to a supermarket near you!  

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New Digs!

Grapevine has recently expanded and moved to new offices at 12 River Street, taking up space alongside the legends at WeAreDigital. If you ever find yourself in South Yarra, do feel free to drop in and we’ll be sure to oblige with a nice cuppa and a friendly chat!

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Grapevine Helps Heilala Celebrate Ten Years Since The First Vanilla Harvest

It all started when John Ross was gifted a parcel of land by the Chief of the Utungake community, in Vava’u, Kingdom Tonga to thank him for the work he had done to help rebuild after a cyclone destroyed the village. John was a keen sailor and spear fisherman who had been visiting the remote unspoilt Vavau Islands and after the devastation of cyclone Waka in 2002, John rounded up everyone he knew - from carpenters to builders, electricians and just handy friends, to come to the remote region and help the people of Tonga to rebuild their lives. In return, the village Chief gifted John...

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Grapevine Predicts 2015 Food Trends

Over the past year we have seen the coconut water category explode, Joe Cross’s juicing craze is now well and truly established as a way of home life, together with nut milks and spreads, quinoa and anything with chia seeds. Kale is now passé and we believe, despite the media hype, that fermented vegetables have had their moment. Looking to the year ahead, we have identified micro-trends that will have their moment in 2015…. Health Food + Convenience: Healthy snacking on the run, drive-through and delivery will begin to form the everyday habits of modern Australians, with young single...

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Grapevine is launching two new divisions in 2015

As we lead into the new year Grapevine is launching two new divisions within our portfolio - recipe production as well as an in-house media advisory service. Recipe production: As we move our focus towards digital and social media streams we are finding that recipes are becoming crucial to underwrite new product launches, increase online engagement and ultimately drive product trial and purchase. We are meeting this need by launching a new recipe division that will work to produce branded recipe content that ranges from shoe string budgets through to full scale advertising grade work...

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Jalna launches new Pure Fruit range

After more than two years of R&D Jalna has managed to create a product with a layer of real fruit underneath Jalna’s signature Sweet & Creamy Greek yoghurt recipe while still keeping with the company’s traditional pot-set method. The new 200g pots work to expand the reach of the brand beyond family households to bring a younger, more convenience and taste driven consumer to the category. So far, the new range of blueberry, raspberry, mango and passionfruit varieties has been very well received by our national media contacts as well as by shoppers in Coles, Woolworth’s and independent...

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